Home News Why Top L.A. Real Estate Agents Are Striking Out To Form New Brokerages – The Hollywood Reporter

Why Top L.A. Real Estate Agents Are Striking Out To Form New Brokerages – The Hollywood Reporter

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Ultra Luxury in LA real estate The landscape is changing dramatically.

This fall, one of Hilton & Highland’s heavyweights, Drew Fenton, veteran real estate executive Nick Segal, and Hilton & Highland’s head of marketing Ed Layson, will spin off to form a new Beverly Hills-based brokerage firm. I started a company. carol woodsays Fenton THR After the passing of Jeff Hyland, co-founder of Hilton & Hyland earlier this year, “It felt like a natural fit to transfer everything I learned in my 15 years at Hilton & Hyland to my own company. rice field.”

In recent weeks, Carol Wood has lured 35+ agents From Hilton & Hyland, including powerseller Linda May (Historic Architect Award winner) hollywood reporters 2022 LA Power Broker Awards), Attorney Brett, Jonah Wilson, Susan Smith, the team of Jonathan Nash and Steven Resnick, Justin Paul Heuchel, Bjorn Falguia, Michael LaMontagna and Gordon McGeechee. Other members who recently joined Carolwood include: cooper mount (ex-The Agency) and Richard Ehrlich (coming from Westside Estate Agency).

After spending time at the venerable Hilton & Hyland, Fenton says he enjoys “independence and the freedom to set a new tone moving forward.” New tones include a more personalized expression. “Carol Wood is privately designed to promote top agents with his banking and family office ethos, and his VIP clients accordingly,” he says. (A Hilton & Hyland spokeswoman declined to comment on the wave of defections from the brokerage firm.)

a similar spirit AKG, is a brand new 160 agent luxury brokerage firm also located in Beverly Hills. Top agent Aaron Carman left Compass in November to start the company at Christie’s International Real Estate. “It’s the best of all worlds,” he says. “Not only do you get luxury boutiques, you get incredible partnerships and affiliations with something national and international that makes hundreds of billions of dollars every year.”

According to Kirman, the goal of the brokerage business is to feel like running a luxury boutique, fused with innovative marketing techniques and an AI department to help deliver data. Kirman said: …we want to create and dominate the realm of luxury using the most innovative marketing techniques.We have an incredible AI department…that gives us a lot Our goal is to leverage intelligence, teamwork, great agents and great marketing to really create the ultimate luxury experience for sellers and buyers that doesn’t exist today. ”

With more high-profile exit rumors whispering, it looks like independent brokers will increasingly be a force to be reckoned with in the high-stakes game of LA real estate. ‘ said Kirman of AKG. “We will not only continue to dominate luxury, we will own it.”

A version of this story first appeared in the November 30th issue of The Hollywood Reporter Magazine. Click here to subscribe.

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