Home News West Midtown’s first condo tower changes course in long quest to sell out

West Midtown’s first condo tower changes course in long quest to sell out

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Nearly two years after construction was completed, the condo skyscraper, which has been called a “perfectly-placed glass sculpture” where burgeoning West Midtown meets English Avenue, is now in stock for the remaining units. are changing their sales strategies to move

A 22-story glass tower, Seven88 West Midtown literally stood out along West Marietta Street in the former warehouse district, while Engel & Völkers Atlanta led the sale of the remaining condos. .

Project officials describe Engel & Völkers as one of the city’s leading luxury brokerage firms, with 2021 sales of over $700 million. Growing Townhome Components At the nearby development The Interlock.

Seven 88 West Midtown zip code 30318 saw a 50% year-over-year increase in pending home sales from January to June, according to Engel & Völkers. This has pushed average prices in the region up by 9%.

Christa Huffstickler, Founder and CEO of Engel & Völkers Atlanta, said: in this week’s announcement.

Despite this, 150 of the 279 units in the Seven 88 West Midtown Building remained unsold as of late July.


The Seven 88 West Midtown Tower remains a skyscraper anomaly where English Avenue and a growing neighborhood meet in the Howell Mill Road corridor. Photo credit: Engel & Völkers Atlanta

A project representative told Urbanize Atlanta last September that 112 condos closed at the time and fewer than 20 have traded since then.

A representative from Engel & Völkers describes the interior of the condo as follows: Approachable Modern room with resort-grade amenities.

These include a concierge, indoor dog park and doggy spa, fitness center yoga facilities, billiards and lounge areas, club room and demonstration kitchen, saltwater pool with adjacent whirlpool and grill and spacious deck for lounging. It will be

Another selling point lies beyond view, particularly east-facing and marketed as the best location in Atlanta, yet close to the Georgia Tech campus.In the other direction, the tower looks down Westside beltline connector A direct link to the new world Westside Park in the next few years.

Designed by Atlanta architectural firm Goode Van Slyke, the building also has several retail spaces along West Marietta Street. When I asked for an update on leasing this week, I was told by a project rep, “We have no retail disclosures at this time.”


Photo credit: Engel & Völkers Atlanta

Here are the updated prices: Studios and 1 bedrooms start in the high $300,000 range for 700 to 1,500 square feet.

Two bedrooms start at $500,000 and range from 1,200 to 1,800 square feet.

And three-bedroom condos and penthouses start at $900,000 with floor plans over 2,800 square feet.


A saltwater pool and whirlpool are located in the building across from the fire pit area and outdoor kitchen. Photo credit: Engel & Völkers Atlanta

When the project was proposed in 2018, it raised eyebrows for being located in a gritty, post-industrial railroad district best known for the Puritan Mill and King Plow complex. Developer McKinley Homes had a portfolio full of cul-de-sac buildings like Jonesboro, Dacula and Gainesville, but Seven 88 West he didn’t have as many buildings as Midtown.

When sales began in November 2020, homebuyers included downsizing locals, investors and buyers relocating from coastal markets such as New York, Washington DC and Los Angeles.

The building joins the proliferation of major Atlanta condos, especially around Midtown, which has 150 condominiums. J5 Selig Development’s has opened 40 West 12th The building debuted last year and has over 60 condos. In Buckhead, Florida-based developer Colter Urban is building his 144 condominium. Dillon’s Toweracross from another condominium venture, graydon buckheadwhich finished construction earlier this year.

But the new condos still pale in comparison to Great Recession era levels.

Visit the gallery for an up-to-date photo tour of this rare new condo offering for sale (and its expansive amenity levels) on the west side of The Connector.

Image: A view of the Westside Motor Lounge on English Avenue (Urbanization of Atlanta)

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