Home News Well-known NYC realtor cuts ribbon on new Staten Island agency

Well-known NYC realtor cuts ribbon on new Staten Island agency

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Staten Island, New York – For James Prendamano, PreReal, the official opening of Prendamano Real Estate is a dream come true.

“The whole idea behind this company was to take the best of traditional local brokerages and merge them with all the cutting-edge tools available in our digital toolbox.” After debuting at Bulls Head on , this week it settled into its new permanent Tottenville headquarters. “The response was better than I expected.”

Surrounded by family, friends and his staff, James Prendamano cuts the ribbon on the newly opened Tottenville real estate office. (Staten Island Advance/Jessica Jones Gorman)Staten Island Advance/Jessica Joe

Nestled on a bustling stretch of Amboy Road in a stunning Queen Anne style colonial home, the office features an open layout, many breakout spaces and a podcast studio where Préndamano produces his weekly ‘PreReal Podcast’. and

“We started a podcast during quarantine as a way to stay connected,” says Predamano. “Tackling many topics from investment strategies to how to survive in real estate in this inflationary era. At first it was a challenge and put me out of my comfort zone, but this podcast is transformative. I did.”

Renowned NYC Realtor Officially Launches His Own Agency

From this studio, Prendamano produces weekly podcasts for audiences around the world. (Staten Island Advance/Jessica Jones Gorman)Staten Island Advance/Jessica Joe

According to Prendamano, the weekly broadcast has gained viewers in over 60 countries and his team is now approaching 20,000 downloads/plays.

“It’s been a great way to learn, connect, and impart my knowledge to the masses,” Broker said.

For Prendamano, who basically “grew up in the business,” this all-new real estate take on basically brought him full circle.

Renowned NYC Realtor Officially Launches His Own Agency

The PreReal office has an open layout, full kitchen, and several breakout areas where staff can gather. (Staten Island Advance/Jessica Jones Gorman)Staten Island Advance/Jessica Joe

“I was knee-high to the grasshopper, so I was around the property. he told Advance/SILive in Aprilreferring to his mother who owns the Cassandra property in St. George, where he began his real estate career.

However, Prendamano decided to shift focus in recent years after seeing many shifting trends in the industry.

“Things have changed rapidly over the past few years,” he said. “Millennials are now the largest segment of buyers, consuming everything digitally.”

To illustrate that modernization, Prendamano split the team into two distinct departments: marketing and digital.

Renowned NYC Realtor Officially Launches His Own Agency

The new Amboy Rd. office has enough space for all 35 Prendamano staff. (Staten Island Advance/Jessica Jones Gorman)Staten Island Advance/Jessica Joe

“Today, you must be a digital guru and a marketer,” says Prendamano. “We currently have a full-fledged marketing department made up of five team members. Each of them is an expert in their own transaction. , to focus on the right audience.”

Prendamano says that in a rapidly changing digital world, it’s important to have team members dedicated to this aspect of the business.

“The digital world is changing rapidly. He said. “This allows agents to focus on generating and negotiating new deals. Real estate is for most people the biggest sale and/or purchase of their lives. As professionals, we offer our clients the absolute best We have an obligation to deliver, and this model allows us to do just that.”

The commercial division of Prendamano’s agency specializes in acquisitions, sales and leasing, while the residential division focuses on seller representation, buyer representation and investment sales. On the consulting side, his team works with a wide range of clients, from institutions to local businesses.

Renowned NYC Realtor Officially Launches His Own Agency

On Thursday, August 25th, James Prendamano hosted the grand opening of his real estate firm PreReal’s Tottenville headquarters. Staten Island Advance/Jessica Jones-Gorman)Staten Island Advance/Jessica Joe

“It’s been a great year,” concludes Prendamano, praising his wife Lauren as his “strength” and praising the staff for their hard work and dedication. “It’s a very exciting time to be in the real estate industry and I can’t wait to see what the future holds for PreReal.”

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