[UPDATE: 5:14 p.m., November 17: At today’s ceremonial groundbreaking in the Gulch, in the shadow of Mercedes-Benz Stadium, Centennial Yards Company officials revealed the project’s hotel tower will be branded “Anthem” and is planned to open a year prior to 2026 World Cup games, to be played across the street. Next to the 292-key hotel, a 304-unit apartment complex has also broken ground, with construction scheduled to finish in 2025, too. Company president Brian McGowan called the groundbreaking “a true phoenix moment” that will help “bring forth a transformation of downtown Atlanta while honoring the history that brought us here.” See the gallery for fresh renderings that give a clearer indication how the two 18-story buildings will look and function.]
Gulch is expected to take a big step forward this week, transitioning from a run-down urban void to an epicenter of downtown redevelopment.
The Centennial Yard Company will hold a celebrity-studded groundbreaking ceremony on Thursday to mark the start of construction of the megaproject’s first two above-ground buildings, a pair of mid-rise towers opposite Mercedes-Benz Stadium. .
Both buildings will be 18 stories higher than the Gulch Viaduct level, a huge, unsightly galley long used for rail transport and tailgates where previous redevelopment ideas were lost.
The southernmost building closest to Castlebury Hill shows 304 apartments, but one building requires 291 key hotels. Parking and loading infrastructure will be located under each building, officials said in a statement today.
Thursday’s ceremony was attended by Centennial Yard Company president Brian McGowan and Atlanta Mayor Andre Dickens, as well as renowned local newscaster Monica Kauffman Pearson, Hawks co-owner and NBA Hall of Famer Grant Hill, political commentator and attorney. will be hosted by Bakari Sellers of . [CLARIFICATION: The Centennial Yards groundbreaking event is invitation-only and not open to the public.]
Officials at Centennial Yards Company, an affiliate of California-based developer CIM Group, submitted land-obstruction permit paperwork to begin work on two above-ground new towers in June. Since CIM stepped into the scheme more than five years ago, the construction of a crane next to Benz has been the most visible sign that the potentially $5 billion project is coming to fruition. will look like
Ultimately, Centennial Yards will create 12 city blocks spanning 50 acres, backed by a tax incentive package of approximately $2 billion.
The site’s first new apartment building will be based around retail space, ranging from studios to rare three-bedroom rentals. Includes onsite coworking, dog run, multiple lounges, fitness center with TechnoGym equipment.
According to the development team, 20% of Centennial Yard apartments will be reserved as affordable housing.
The hotel project, on the other hand, requires three meals a day to be served on the ground in a rooftop restaurant and bar with views of downtown, as well as a separate restaurant managed by the hotel.
Officials said the pool deck and lawn have capacity to host large events, while the 8,000-square-foot ballroom has a wall of windows overlooking the rest of Centennial Yard.
The architectural firms for both projects are TVS and Goode Van Slyke, with the former in charge of the interior design. According to the Centennial Yards Company, designers are tasked with “ensuring that these towers are active, safe, walkable, and enjoyable environments.”
Head over to the gallery for more context and a glimpse of what’s to come.
• downtown news, discussion (Urbanization of Atlanta)