Michael ShuboHas a bi-coastal agreement with Saks Fifth Avenue, a developer and marketing expert.
Shvo’s company has partnered with luxury retailers at Mandarin Oriental Residence in Manhattan and Mandarin Oriental Residence in Beverly Hills to provide residents with “VIP services and carefully selected lifestyle programming.”
Services include a dedicated saxophone concierge, stylist, private shopping outside business hours, home styling bookings, and same-day delivery.
“Partnering with Saks Fifth Avenue facilitates our mission to bring together some of the world’s most coveted names and partners to set new standards for luxury living,” Shvo said in a statement. I am.
To facilitate the partnership, Mandarin Oriental Residence will launch a campaign in New York City and Saks Fifth Avenue locations in Beverly Hills during June with display windows.
The Beverly Hills and Fifth Avenue condo development in Shubo was the first home branded by the Mandarin Oriental Hotel Group, with no hotels in the home. Shvo is also affiliated with a Michelin-starred chef Daniel Boulud It offers a private restaurant and bar run by a renowned chef.
The Manhattan property on the corner of Fifth and 54th Avenue used to have Gucci’s headquarters. Shvo, who turned from a broker to a developer, first tried to buy the Beaux Arts building in 2015, but the deal was unsuccessful.He rebids, closes and pays in 2018 $ 135 million With partner Deutsche Finance, led by Serdar Bilgili, and Turkish developer BLG Holdings.
Shvo and Bilgili later splitBut Deutsche Finance remains a partner.
Mandarin Oriental Residence Beverly Hills in Shubo Condominium development It has 54 dwellings, including 6 penthouses. Shvo bought the site for $ 130 million in 2019 and won a $ 190 million construction loan for the project. This is the first new condominium in Beverly Hills in over 10 years.
Closing of both projects is scheduled to begin this year.
In recent years, many developers have partnered with luxury brands to market to ultra-high net worth foreign buyers. This trend is especially popular in Miami. Shvo recently tapped Rosewood Hotels & Resorts As a lorry-developed brand in Miami Beach.