San Jose — Santana Row — its footfall and visitor levels now exceed what the destination center enjoyed before the coronavirus outbreak, the mall said Monday.
The new merchants are a mix of shops and restaurants that have recently opened, some that will open by the end of the year, or some that are slated to open in 2023, Santana Row said.
YETI, known for its tumblers, coolers, bags and drinkware, is renting space on Santana Row, the center said. YETI signed a lease over the weekend.
Other merchants announced by Santana Row: Dumpling Time, CB2, Le Labo, Paige, UpWest, Gents Barber Shop, Optical Illusions, and Momosan Ramen & Sake, which opened this year.
Coming soon are Mejuri, Palmetto Superfoods, Athleta, Bob’s Donuts, Urban Plates, and an expanded Madewell.
Both YETI and Urban Plate aim to open stores on Santana Row sometime in 2023.
“The leasing environment has been very strong,” said Collette Navarret, senior director of marketing at Federal Realty.
The open-air San Jose Center will include shops, restaurants, entertainment venues and office buildings, said its primary owner and developer, Federal Realty.
Santana Row also signed a major lease with a high-profile technology company.
After moving out of Sunnyvale, NetApp is headquartered at 700 Santana Row. Splunk is located at 500 Santana Row.
“We have a market-leading uptime of 95%,” says Navarrette.
Santana Row has experienced a significant increase in foot traffic, and those improvements are starting to materialize this year.
This improvement has been robust enough that visitor numbers at Santana Row are above levels the center experienced prior to business closures ordered by state and local government agencies to combat the spread of the coronavirus.
“We are reaching pre-pandemic traffic,” Navarret said. “It’s a full rebound. Last year we were getting a little closer to pre-COVID levels. But now we’re fully back.”
Executives at Santana Row believe the center is thriving despite challenges related to the coronavirus, as the mall is largely outdoors.
“We’re an outdoor center. We’ve expanded our outdoor patio,” says Navarret. “We have recovered faster than many other retail centers.”