Gravity Haus plans to acquire The Ptarmigan Inn and bring its membership hospitality and amenities business to Steamboat Springs.
“So we’ve been working on Steamboat for a while now. As you can imagine, it’s very difficult to find a really cool property in any mountain town that can actually run a portfolio of amenities.” Founder of Gravity Haus. “Located at the base, located in Gondola, with all the investments Alterra (Mountain Company), KSL (Capital Partners) and East West (Partners) are putting into development, we had the opportunity to purchase Ptarmigan. , I thought it was a great opportunity for us.”
Deters said he feels the facility is perfect and that the completion of the $5 million improvement in December 2021 will help the company speed up its transition to Steamboat.
“We are going to carry on what was already done at the Ptarmigan Inn. The place is insane. It’s a place that shines and brings fitness capabilities and co-working spaces,” said Deters. “It was the ideal property for us.”
Matt Windt, EVP of Marketing & Communications at Gravity Haus, said the goal is to build community within the Steamboat community. Gravity Haus bought The Ptarmigan Inn, an iconic hotel in the shadow of passing gondolas and adjacent to the base area, on Sept. 15.
Windt said the acquisition is an opportunity to showcase what Gravity Haus has to offer to Steamboat Springs and give its 4,000 members the chance to come to Yampa Valley. Gravity Haus also has stores in Breckenridge, Vail, Winter Park and Truckee Tahoe.
The company bills itself as the social club for the modern adventurer, offering discounted hotel accommodations, access to premium gear, mountainside co-working spaces, fitness programs, and like-minded people committed to personal growth and wellness. We provide community.
“So you can pick a ‘house,'” explains Deters. “If you live in the Steamboat community, are local and not interested in traveling, you can purchase a Local-Her membership or become an All-In-Her member, which will give you access to amenities and discounts. Yes, on all our properties.”
The new owners also said visitors are likely to see more improvements. You can expect a rebranding with a refurbishment starting next spring.
“There will be some changes,” says Windt. “We are expanding our restaurant and bringing a new restaurant concept there. Currently there is no fitness facility on site so we will build a fitness he area.”
But he added that it wouldn’t be a typical gymnasium.
“This is not a traditional health fitness center,” says Windt. “It’s kind of cutting edge and progressive, a dry land fitness program, a modern approach to fitness.
Gravity Haus offers a Traveler Membership starting at $100, a Local Membership starting at $120, and an All-In Membership that allows members to use any Gravity Haus amenities. Membership also includes food and beverage discounts at restaurants and in-room dining.
“The property is not just open to members,” Wint said. “Our hotel concept is open to the public, so you don’t need to be a member to stay at the hotel, book a room, or eat at a restaurant. Anyone can experience it. “
He also said that Gravity Haus wants to create a unique connection with the community.
“Visitors want to hang out where locals hang out,” says Windt. “Our goal is to bring these two communities together through the unique creation and energy of Gravity Haus.”
Deters said Gravity Haus wants to provide a place for locals to hang out and a place where guests can find authentic experiences.
“This started out as a passion project for my wife, Alicia, and I,” says Deters. “What we created is the result of overcoming the challenges we faced in this Colorado lifestyle.”
He said the business idea was just a manifestation of a concept he and his wife had envisioned years ago.
“How can we make it easier and enable this outdoor, active Colorado lifestyle?” says Deters. “We’re piecing together a series of cool Colorado hotel destinations so that people don’t have to lug skis, they don’t have to find an Airbnb, and they can basically seamlessly move from work to a series of places to play. What if you could? It’s basically your own clubhouse with like-minded people who want to live this active, wellness-focused lifestyle.
To contact John F. Russell, call 970-871-4209, email [email protected] Or follow him on Twitter @Famp1966.