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Project unveiled for site of beloved Reynoldstown auto shop

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Following a few weeks of tips and rumors, Reported These pages last week showed that the long-standing car body business had vacated prime-time land one block away from the beltline, and held out of the last landowner of Memorial Drive near the Eastside Trail. One shows that it was digging into development costs.

Today, it’s clear that we’re planning to replace Reed’s body shop, a staple of Memorial Drive, for about 68 years.

The Toro Development Company has completed the purchase of 1.64 acres of Reynolds Town real estate and has developed 186 apartment ventures called “The Reid” in honor of the former car and demolition yard. (Empire community a few blocks north, whether by chance or not Stein Steel Project It also reflects the name of the alternative industrial property right. )


Reed’s Body Shop property related to the recent development of Memorial Drive and the East Side Trail on the far left belt line. Google map

The Reid will be built on a sloping location next to the popular Diner Home Grown. TDC officials said in the announcement that the restaurant No Located on the corner of Memorial Drive and Holtz Claw Street, just north of Madison Yard’s multipurpose complex. No new retail is planned.

Instead, TDC officials said today’s project announcement said the ground floor units would be “designed to engage at street levels and support pedestrian activity.”

The combination of apartments requires a variety of studios up to 2 bedroom units with a pool on the roof. 15% of rental properties are booked as affordable homes at 80% of the median local income, as required by BeltLine’s Comprehensive Zoning Ordinance.


The first conceptual consideration of lead planning along the memorial drive. Toro Development Company; Design, Dynamik Design

Construction will begin in the first quarter of next year and the first unit will be delivered in the third quarter of 2024, according to TDC officials.

Reed, headed by former North American real estate executive Mark Toro, marks the fourth condominium project for veteran developers along the Eastside Trail Corridor. Others include Edge OTB, Anthem on Ashley, and Camden Four Ward (formerly known as BOHO4W, but in the sadness of the urbanist corps of armchairs).

Reed marks the development of the company’s first new apartment complex, Multipurpose venture announced last month Forty-three acres of Johns Creek in the suburbs continue to move forward.

The family-owned Reid’s Body Shop, which has been running on the 952 Memorial Drive SE since the mid-1950s, brought the property to market in late 2021. This is because they have succumbed to the pressure of housing development, which has already been zoned. In a statement, business owner Robert Reed said he was honored to reflect what happened before the apartment project, adding: Property history. I look forward to seeing this become a wonderful new place for people to live. ”

The purchase price of the property has not been disclosed.


As we saw last month, the Memorial Drive Auto Shop and Salvage Yard on the right. Google map

TDC officials also said they plan to incorporate souvenirs from the shop “as an important part of the project design.” They have submitted a Special Administrative Permit (SAP) and expect to proceed with development in the next few days.

“Home Grown and Belt Line as Neighbors” Richard Manger, a partner at TDC, said: “This site is very special and we pay close attention to creating a place that will help us meet the great demand for homes in Atlanta.”

•• Recent Reynolds Town News, Discussions (Urbanization of Atlanta)

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