Home News Photos: What $1,800 (and up) rents at Midtown’s latest swanky tower

Photos: What $1,800 (and up) rents at Midtown’s latest swanky tower

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The veil has officially been lifted at the gorgeous Midtown Tower, designed to feel like a sanctuary amidst the bustle of the growing neighborhood.

The Crescent community cut the proverbial ribbon earlier this month novel midtownis a 14-story project located on Spring Street between Whole Foods’ Midtown flagship store and the downtown connector. In recent years, 340 more rental options have been added to the thousands of rental options spread throughout Midtown.

The apartments were developed in conjunction with the adjacent Greenstone Properties’ slightly taller office towers, claiming a hillside vacant lot that had long been used as an above-ground parking lot.

Beyond the proximity of a MARTA station and Land of a Thousand Hills Coffee & Social’s seventh subway location, perks of living in Novel Midtown include new amenities on the market, according to the development team: Steam Room and spa with Jacuzzi, massage rooms, infinity pool with tanning racks, and 3,000-square-foot fitness club.

What does a lifestyle like this bring you back to every month in Midtown these days?


How a 14-story building (white) is positioned next to the downtown connector. Courtesy of Crescent Community/Novell Midtown

549-square-foot studio units in Novel Midtown starting at $1,825.

Meanwhile, the largest property in the building, the 1,843-square-foot three-bedroom apartment, starts at over $6,000.

However, the most expensive pads are on the Penthouse level. That’s where 1,526 square feet of two large bedrooms and bathrooms start at $7,500 a month.


Courtesy of Crescent Community/Novell Midtown


According to the development team, the building’s aesthetic is intended to incorporate clean Scandinavian lines. Courtesy of Crescent Community/Novell Midtown

greenstone glass 14th + Spring The office tower, a 324,000-square-foot joint venture with Goldman Sachs, is adjacent and has 12 floors. Both new buildings share an 850-space parking deck.

Elsewhere in Metro Atlanta, Novel West Midtown will soon be delivered from Huff Road in Brandtown, and a project called Render Covington is set to open next fall, according to Crescent Community officials.

Find the full tour of the brand’s midtown incarnation in the gallery above.

Midtown news, discussion (Urbanization of Atlanta)

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