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Inside the $24M SF mansion that’s been empty for years

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If you’re one of the few lucky people on the San Francisco Mansion Market near the billionaire line, the $ 2 million price cut probably won’t make or break your decision to buy a home. But it spotlights the 2698 Pacific Ave. This is a historic home that was originally listed for $ 26.8 million, reducing $ 2 million from the May asking price.

The stately corner house of Pacific Heights, which was the host of the 2017 San Francisco Decorator Showcase, is now $ 23.8 million price tag (In 2021, first chopped $ 1 million from the original list price). Listed agent Harman Chan said there have been many changes since the condominium was first listed in 2019. Despite the pedigree of the building, it has become difficult to sell homes of this size these days. Especially because remote or hybrid work is widely adopted, mostly among the wealthy tech community, Mr. Chan said that those who can afford such a place are not one $ 24 million mansion. He said he has $ 3 million homes in different parts of the country.

Circular portico entrance.

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That doesn’t mean the house wasn’t interested enough. Chan often tours. However, many inquiries come from people who want to use the space for its clean decoration, not as a family home. Someone wanted to turn it into a TikTok home (“this is it”, Chan said), and many held events there (“Bride, give it a try and congratulate your heart”. Please “), I shot editorial spreads for magazines (one was allowed). .. A film scout is visiting and it is possible that the “A List Hollywood Movie” will be filmed there this summer.

The living room was designed by Jonathan Luckman and inspired by Audrey Hepburn.

The living room was designed by Jonathan Luckman and inspired by Audrey Hepburn.

Open home photo

The approximately 11,000-square-foot house has eight bedrooms, six bathrooms, and two half-bathrooms. The spacious kitchen has been named the House Beautiful “Kitchen of the Year” and is larger than most studio apartments in San Francisco. There is also an elevator servicing 4 floors and a motor court for 7 cars. The view from the primary bathroom alone is comparable to the claim of “the best view in San Francisco.” In addition, every inch is perfectly decorated and many rooms are preserved in the glory of the decorator showcase.

Perhaps the most admired space is the living room, designed by Jonathan Rachman and inspired by the relationship between fashion designers Hubert de Givenchy and Audrey Hepburn. It is adorned with emerald green and gold lush fabrics wrapped in hand-embroidered wallpaper.

The kitchen that was once chosen as the House Beautiful Kitchen of the Year.

The kitchen that was once chosen as the House Beautiful Kitchen of the Year.

Open home photo

This dress-up version is what the current owner fell in love with. They bought a ticket They attended the showcase in 2017, and just a few months later, they bought the property for $ 16 million.

Mr Chan said that at a reasonable price, buyers could even negotiate to include all these pieces of furniture in their sale.

Master bedroom

Master bedroom

Open home photo

The aesthetics of renovation and current design are clearly contemporary and intriguing, but for many the true charm of the home is in its original details. You can also get a glimpse of one of the most fascinating accents from the street, the marble circular portico at the front door. Its Romanesque pillars are reminiscent of the early days of San Francisco’s luxury.


Upon entering, a large carved wooden double staircase runs downstairs, stealing the show before glancing at the surrounding rooms. The original hearth dominates the living room, and intricately carved wooden built-ins flow into the dining room. And the coffer ceiling. Oh, the ceiling. “For young buyers, it won’t resonate so much,” Chan said.

The prestigious house was created in 1904 by father and son architects Samuel and Sydney Newsom, a formidable architectural team responsible for many early Pacific Heights living spaces for Julius Mack and his wife Eileen “Neti” Silverberg Mack. Was built in. Julius made a fortune in finance, starting with Baker’s Field Bank at Philip N. Lillienthal (another San Francescan connected to another famous old house). He became president of Imperial Oil and owned his home until his death.

It was sold immediately and was subsequently owned by William H. Orrick Jr., who was appointed by President John F. Kennedy as a US District Judge in Northern California. Orricks owned the home for nearly 50 years before it was purchased by Kunins. Dr. Richard Knin is a prominent psychiatrist and his wife Matilda founded the Young Performer Theater. They lived there for 37 years and confirmed that a very small number of families, who have existed for nearly 120 years, own the property.

One of 6 full bathrooms

One of 6 full bathrooms

Open home photo

Mr. Chan said that visitors to the house were concerned that the over-the-top decoration was “lipstick on a pig.” It’s going to be lipstick — 28 of the Bay Area’s most elite interior designers each took a room for a showcase — but he said the house was refurbished over the last decade and the house is in solid shape. I said there was. Another decorator showcase house modeled after Le Petit Trianon in Versailles, France, 3800 Washington entered the market for $ 30 million in April 2019 and quietly relisted for $ 23.8 million in November 2019. , Then it was carried out 3 times. Greater price cuts. It finally sold for $ 12.7 million in March 2022.

“The market is calm,” Chan said. “We are at a strange turning point and people are still uncertain. We will see what happens.”

Another secondary bedroom

Another secondary bedroom

Open home photo

The upper floor view penthouse has a wet bar and a wraparound view patio.

The upper floor view penthouse has a wet bar and a wraparound view patio.

Open home photo

The upper floor view penthouse has a wet bar and a wraparound view patio.

The upper floor view penthouse has a wet bar and a wraparound view patio.

Open home photo


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