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Dressing Your Home for Success

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Even in today’s bright red market, where buyers are vying for teeth and nails for a limited number of homes, it’s important to see what the property looks like by posting photos or meeting in person. This is where staging comes in. “It doesn’t matter if it’s a seller’s market or a buyer’s market,” says Monica P. Murphy, owner of Preferred Staging, a home staging company in Potomac Falls, Virginia. Does it make your home look better? “

Over 40% of buyers say staging has influenced how most buyers perceive the list. 2021 Home Staging Profile From the National Association of Real Estate Agents. In a survey of 2,347 realtors, 23% of sellers’ agents said staging increased the value of their homes by 1-5%. An additional 18% of agents reported an increase of 6-10%.

Brandi Snowden, a member of the NAR and director of consumer research, said: Defects in the house. According to a survey of industry groups, more than half of sellers’ agents say that staging a home significantly or slightly reduces the time it takes to market.

Conclusion: Staging can be a wise investment for homeowners. Are you ready to put your home on the market? These tips can help your property sell faster and for more money.

Cluttered things such as dog toys, exercise equipment, sports souvenirs, and other miscellaneous things can distract buyers and make it difficult to focus on the best attributes of the home. “I always tell people that living at home and selling homes are completely different,” said Melinda Bartling, a real estate agent and stager in Overland Park, Kansas. Personal belongings, such as family photos, can make it difficult for buyers to visualize your property as their future home, she added.

Pay particular attention to the closet. “Remove items from the closet floor, edit the content to less than half, leave some shelves empty, and show that you have more space than you need.” Stage to sellRecommended by Boston home staging companies.

But don’t throw everything cluttered into your closet or garage. According to Murphy, the storage area in your home should look spacious. Instead, temporarily store the item in the storage unit.They usually cost $ 90 to $ 290 per monthDepends on size.

The leaves can add an aesthetically pleasing texture to the living space. “Several strategically placed plants make accessories easy to evoke nature and fresh air,” says Storo, who suggested choosing trendy varieties such as succulents, philodendrons and ferns. I did. One of her decorative approaches is “to bring height and style to the space with a tall glass vase with three or four statement stems,” she said.

If you don’t have a green thumb, maintenance-free herbs and flowers are best. “Living plants are great, but only if you can take care of them. Otherwise, high quality fake greens are your friends.”

Take steps to maximize natural light. “Natural light opens the room,” Stro said. Remove shades, blinds, or heavy curtains from dark windows to let in sunlight. “Don’t block the windows with furniture,” Bartling said.

Another way to brighten a room is to repaint dark walls with a cooler, more light-reflecting palette. Strategically placed mirrors are also helpful. “Mirrors reflect light, which makes a small space feel bigger,” Murphy said.

Staging is extended to reduce charm — what your home looks like from the outside. “Curve appeal is like a red carpet,” Bartling said. “There is only one first impression.”

Murphy often advises sellers to decorate the front door of their home. “Usually you don’t need a big one,” she said. “Two planters adjacent to the front door can have a big impact.”

“I always perform home foyer, because that’s what buyers first see when they step into your home,” she added. “I like the console where I can drop keys and emails.” Murphy also frequently puts a mirror in the foyer. “There is a tendency for humans to look at themselves in the mirror before leaving the front door,” she explained. “Also, when you see yourself in the mirror, you can literally imagine living in your own house.”

Storo said the small touches in these rooms can be very helpful. “Like a hotel, white bed linen and towels are fresh and cozy, making it easy to imagine staying overnight or forever.”

Staging an unoccupied house can be expensive. Building a 2,000-square-foot home costs about $ 2,000 a month on average. According to Home Advisor.. If you’re selling an unoccupied house and your budget is limited, pay attention to the staging of the rooms most often used by homeowners and spend money on furniture rentals. “We always stage the main level of the house and the master bedroom and bathroom,” Murphy said. “Unless the room is very small or has an unusual layout that is not trivial, everything else is secondary.”

A NAR home staging survey revealed similar feelings. Forty-six percent of buyers’ agents said the living room is a very important room for staging. Forty-three percent said the same about the master bedroom.

“Most sellers already have all the furniture they need to stage their home, which means they don’t have to rent furniture,” Bartling said. However, by integrating existing furniture, you can make your home feel more spacious. “Furniture isn’t about stopping and staring at furniture, it’s about helping people walk around the house smoothly,” Storo said.

Her advice: “Take a picture of each room. What do you see? There is no object that gets in the way of the whole room and claims all the visual real estate.”

“Every room is focused and we often want to introduce it,” Murphy said. “In the living room, the focus may be the fireplace. In the home office, it may be a beautiful bay window.” Appropriate accessories such as painting on the mantelpiece of the fireplace are the purchaser’s specific features. It can be eye-catching.

If you’re new to interior design, or if you’ve already moved all your furniture to a new home, it may make sense to hire a professional stager.

Ask the real estate agent for some referrals and then interview the prospective hire. Check out their Instagram accounts and online reviews to get a feel for their workmanship. See if they have ever staged a house similar to your list. If the stager moves furniture in and out of your home, ask for insurance proof to cover damage to your property.

You don’t have to break the bank. Some stagers charge by the hour — on average $ 75 per hour, Home Advisor Report — Meanwhile, others charge a fee for the first consultation and then a monthly fee for the rental furniture they provide.

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