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Analysis labels booming West Midtown ‘Atlanta’s New Horizon’

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Imagine leaving Atlanta 20 years ago and returning for the first time today. Which street or neighborhood will be the most shockingly different?

Like the Old Force Ward and Memorial Drive on the eastern side of the town, the neighborhood is collectively called West Midtown. Howell Mill Road Corridor In particular, it must be at the top of the list.

To help lend context to what happened and what’s happening rapidly, global real estate services company Cushman & Wakefield has put together a market. analysis It labels West Midtown as “Atlanta’s New Horizon.” Packed with data covering multi-family, office, retail and big tech growth, this report is an itchy development smorgås board to understand what’s happening.

Cushman & Wakefield uses an informal “West Midtown” monica to take into account a wide slice of Atlanta. From Atlantic Station to Allied Studio Project Works At Underwood Hills, and Echo Street West Developed on English Avenue. The company roughly defines the “micromarket” as being west of the connector and east of Marietta Boulevard.


Cushman and Wakefield

Given the recent construction of the Atlanta Beltline, Cushman & Wakefield’s claim that West Midtown has “direct beltline access” is more or less true, but unlike elsewhere in Atlanta, it’s the main change. It’s not a driving force.

Interest from “explosive” tech and creative media companies has been a major driver of the region’s restructuring in recent years, with office rents rising rapidly by 425% over the last decade. It also attracts a young population.


South view from the Interlock office along Howell Mill Road.Josh Green / Urbanize Atlanta; 2021

Over 78% of West Midtown’s population was born after 1981. In short, it’s a cohort of millennials and Gen Z, below the national average of 47%, according to analysis. About 71 percent of them hold a bachelor’s degree or above.

This can be the most stunning statistic. Since 2019, approximately 2,500 new apartments have been delivered throughout West Midtown, most of them apartments. Still, the occupancy rate remains relatively high at 92.5%. And it helps explain why another 1,220 units are currently under construction, according to Cushman & Wakefield findings.


A green element painted on Stella proposed on the eastern façade of Star Metals Building towards Midtown. Courtesy of Allen Morris Company; Design, Oppenheim Architecture

In terms of retail and restaurants, the report calculates that more than 200 eateries are currently doing business in West Midtown and more options are underway.

They include TopGolf, Chattahoochee Food Works, PuttShack, and Rooftop LOA Restaurant and pool complex.

Thankfully Comprehensive transportation system Implemented to accommodate the unwavering influx of people and commerce.

•• Photo Tour: LOA is a rooftop attraction you’ve never seen in Atlanta (Urbanization of Atlanta)

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