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Alexander Team Leaving Douglas Elliman to Launch Official

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Tal and Oren Alexander (Alexander Team, iStock, Douglas Elliman)

Updated, June 7th 12:55 pm: Douglas Elliman’s top agents, Oren and Tal Alexander, left the brokerage firm ten years later and launched a company called Official, backed by the White Label side. Genuine Have learned.

The brothers who led the Alexander team in New York, South Florida, the Hamptons, and Aspen license the venture capital-backed side, but Alexander and Side confirmed they have set up their own company. The Alexanders page on Elliman’s website was removed on Tuesday.

Alexander team said last year’s sales exceeded $ 1.8 billion, accounting for 3.5% of Eliman’s $ 51.2 billion worth of business in 2021.

The team was ranked Top Eliman team Based on total commission revenue and sales volume in both New York and Florida last year. Recently, in the category of large teams, we have won the national award of a securities company for the third consecutive year.

Eliman Chairman Howard Rover (Getty)

Eliman Chairman Howard Rover (Getty)

Miami Beach-based Oren Alexander and New York’s Tal Alexander are near Eliman’s President Howard Rover. They moved to New York in 2008 during the financial crisis and built the brand over the next decade.

An Eliman spokesperson said the brokerage firm hoped they would succeed in their next effort and refused to provide an interview.

According to observers, the individual brands of realtors are more important than ever. Ryan Sir Hunt, The fame of the “Million Dollar List” disappears on its own. Sir Hunt left Nest Seekers International last year and opened his own brokerage firm called Sir Hunt.

Tal and Oren Alexander said they see a gap in the market they are aiming to fill with officials.

“There is no broker to talk to the high-end market,” said Oren Alexander. “We have the ability to truly hunt down the ultra-prime and super-prime markets.”

The sometimes controversial brothers of Jetset, together with about 82,000 Instagram followers, started a real estate visit to a construction site with their father, South Florida home developer Shlomy Alexander.They have been involved in many things Record transaction In New York, Miami, London, messed up with competitors along the way, Including other agents At Eliman.

Side CEO Guy Gal

Guy Gal, CEO of Side, founded a San Francisco-based company in 2017 with the goal of attracting top agents across the country who operate their company as a “partner.”

“The front office is completely Alexander,” said Gal, while Side “provides only the back office.”

He added that Side is a platform that has helped launch more than 400 companies since its inception.

“They can fire us whenever they like it,” he said. “We are their vendor.”

The gal says the side will cut fees by 10 percent. If the partner chooses to retire within the first two years, Side will retain the brand.

Side, which reached a valuation of $ 2.5 billion last year, Recently fired Inman said last week in an email sent to staff about 10 percent of employees due to market volatility and rapid expansion. Side investors include Tiger Global Management, ICONIQ Capital and Trinity Ventures.this Expand to Florida In 2019.

Like many other brokerage firms, Eliman celebrated its record year in 2021 with nearly doubling sales in 2020. The company spun off from its parent company, Vector Group, and Published During December. The shares of the new company are expected to reward agents, executives and acquisition targets.

According to sources, Alexander’s decision to leave Eliman has been going on for months. Oren Alexander said the pandemic delayed his and his brother’s plans “because they suddenly became really busy” as luxury home sales soared in the market.

According to Tal and Oren Alexander, almost all Alexander agents in Newyork and Miami are officially involved. The Alexander team includes Sarah Goldfarb and Izak Crustgarten. Jennifer Goldstein of Florida hasn’t left Eliman, Oren Alexander said.

Alexander said he plans to expand to the west coast and grow in existing markets, including Florida, and hinted at new developments.

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