Home Buying & Selling 4 Ways COVID-19 Has Changed Being a Real Estate Agent

4 Ways COVID-19 Has Changed Being a Real Estate Agent

by admin
0 comment

Opening this article in “In an Unprecedented Era …” is pretty disdainful, so I wouldn’t do it at all. But last year it was pretty crazy. Everything in our lives has been overturned by the COVID-19 pandemic, from the slightest annoyance to the dire situation, and worse.

As a real estate agent, a corner of my world has changed a lot. Every week, I feel like I can adapt to something new. From the screening to the closing, it is different from the past.

Permanently keeps Gary Keller’s books SHIFT: How top realtors tackle tough times Recently on my desk, I remember that you might adapt and overcome or go out of business. With this pandemic, I reassess a lot about who I have a license with, how my business is set up, and whether it’s agile enough to change on the fly. I was forced to do it.in the meantime shift When it comes to the real estate market itself, everything else seems to have changed, except for the ones that were surprisingly strong all year round.

Almost all work methods have changed. Check out the list of changes we’ve experienced this year. Some of these changes can be permanent.

I believe these are the four major changes I have experienced this year, some of which may stay here.

Related: The three biggest drawbacks of being a real estate agent of this era

How has it changed to become a real estate agent in 2020?

Remote work

Nothing has changed for us, who always work at home and have never set foot in the company’s real estate office. For those who worked in the company, most were kicked out for months, whether by policy or choice. The transition to working from home can be rough. Fortunately, there are now hundreds of guides and videos on how to best adapt.

I would rather work from home, but that doesn’t apply to everyone. Without the interaction of a colleague and a water cooler, it can be difficult for many. (So ​​you can’t escape the distraction of being at home. For me, it’s my dog ​​barking at the constant Amazon deliveryman and my kid going to school from home.)

Remote work is a permanent change for companies around the world. The coronavirus required companies to see if employees could do it as remotely as they could in the office. So far, the answer is yes.

If so, how did your brokerage adapt? Do they have the tools to quickly adapt and support you remotely? This is the real question you should ask yourself: why are you still paying for an office you no longer use?

Technology shift

If you are technophobic, you have been driven to some unpleasant places this year. Even some of the oldest school agents I know are quite tech savvy, but many in that category still have fax machines. (Fax machine, 2020 ?!)

Related: 7 Ways to Make Your Offer Acceptable in Hot Markets

In March, I had to turn off all the shows instantly and prepare a 3D tour of the list I had as soon as I wanted to sell. When the screening is gone, great photos and 3D tours are the only way to get buyers to see your client’s property. The open house was run via Facebook Live or a pre-recorded video walkthrough. Today, social media, reach and video know-how is a must. (Turn the phone sideways when doing a walkthrough, Fax Machine Fran!) If you hadn’t used a digital signature program for remote signing before, you were almost forced last year.

I’ve been uploading remote contracts for years to review brokers, but some brokers haven’t caught up yet. This year, they had to slap the system after it was needed.

COVID procedure

My family has always had a vial of disinfectant in their car ever since their child was born. Now we carry a gallon of jugs for ourselves and for our clients to use. Gloves, masks, shoe covers, preservative wipes-we now carry it all. The screening procedure alone was a hurdle for many agents and clients, but it was still completely manageable. Fewer screenings, fewer people on the list, and I wiped the doorknobs and counters I touched while keeping the house cleaner than I found. (I think this should survive for the next few years. I have a lot of respect for Liszt and the people who live there.)

Another change was how to close the property. From outdoor tents to drive-up closures, the title company responded quickly and introduced some great steps to physically sign documents directly in a secure way. The drive-through closing doesn’t last, but it was a great solution to keep trading when needed.

Client shift

This year we had regular clients, but there were also many remote workers who fled the expensive downtown areas due to suburbs and cheap markets. When Twitter announced on October 1 that all employees would work full-time at home, many would take the opportunity to break the expensive Bay Area lease and move to a much cheaper market. did.

Related: COVID has caused a major housing shortage — here’s how to profit from it

If the world is your office, the connection to the geographical location will be broken. People now have the freedom to live anywhere. This is already a problem in urban areas and vibrant markets like San Francisco. I think COVID will accelerate this even further. I don’t want to be an office / commercial investor for now as many companies have expired their leases and reduced the overhead of expensive office space. (See above: Are you paying your broker for an empty office?) This is most for referrals if their clients are fleeing in our direction? Created a good opportunity to network with agents in the expensive and technology-centric market.

The number of home hacking clients is increasing. People in similar situations are young workers who are hedging the bet that they are willing to pay some (or most) of their housing costs if they own real estate and share space. More homeowners decided to put them around their homes to refinance and do major projects during downtime. Almost everyone knows who has redone the garage, kitchen, basement, and other refurbishments.


So this year we may have needed a shift, but I think most of us are better than that. We needed to analyze where we needed to speed up our business, leverage technology and automation, contact our clients to reassess their needs, and consider what they were actually getting from the brokerage firm. Forced growth is still growing!

There have been a lot of changes this year and I think we’re maintaining our strength, but some will return to normal as soon as possible. The only thing I can guarantee is that once we get used to the new normals, the changes will knock our doors again. And this time it’s ready.

How has your business changed since the pandemic? Are they here?

Share your thoughts in the comments below.

You may also like